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Savings & News


Electronic Cigarette Endorsed by Anti Smoking Group

Posted on 7th Jun 2010 @ 12:03 PM

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E-CigaretteDirect.com supports the endorsement of the electronic cigarette by ASH UK.

Action on Smoking and Health, also known as ASH, has just released an endorsement of the electronic cigarette as a safe alternative to traditional tobacco cigarettes.  The group typically is a big proponent of anti-smoking campaigns.  The US ASH has opposed the electronic cigarette in the past, but ASH UK has a more logical approach.

"ASH supports a harm reduction approach to tobacco, that is, we recognize that while efforts to help people stop smoking should remain a priority, many people either do not wish to stop smoking or find it very hard to do so. For this group, we believe that products should be made available that deliver nicotine in a safe way, without the harmful components found in tobacco. Most of the diseases associated with smoking are caused by inhaling smoke which contains thousands of toxic chemicals. By contrast, nicotine is relatively safe. Therefore, e cigarettes, which deliver nicotine without the harmful toxins found in tobacco smoke, are likely to be a safer alternative to smoking. In addition, e-cigarettes reduce secondhand smoke exposure since they do not produce smoke."

The electronic cigarette has been under scrutiny in the United States.  Biased reports have been released by the FDA that have tried to create a negative perception of the e-cigarette.  Gina King of E-CigaretteDirect.com states that “finally, there is some reason here.  ASH UK is taking a reasonable, logical approach to the electronic cigarette industry.  The quote above is exactly what we have been trying to communicate to the American government”.

Prominent doctors and tobacco researchers, such as Dr. Michael Siegel at the Boston University School of Public Health and Dr. Joel Nitzkin of the AAPHP Tobacco Control Task Force continue to publish unbiased reports of the electronic cigarette based on scientific testing, not political and corporate strategy. These reports are available on E-CigaretteDirect.com’s website.